Erin Lim Rhodes from the Rundown and Jake From State Farm filming their custom open
Erin Lim Rhodes from the Rundown and Jake From State Farm filming their custom open
Erin Lim Rhodes from the Rundown and Jake From State Farm filming their custom open
Me (left), Erin Lim Rhodes, Jake From State Farm, Beverly Crawford (Executive Produce of the Rundown), Gladys Castenada (Development at NBCUniversal)
Erin Lim Rhodes on The Rundown doing one of the Custom Opens/Snap Ads for State Farm
Jake From State Farm at BravoCon filming Access Hollywood segment
Jake From State Farm at BravoCon filming Access Hollywood segment
Jake From State Farm at BravoCon filming Access Hollywood segment
Captain Lee from Below Deck filming for E! News Instagram Stories
Captain Lee from Below Deck filming for E! News Instagram Stories

NBCUniversal x State Farm

ROLE: Marketing Specialist, Creative Development

In 2022, I helped launch State Farm’s partnership with E! News’ The Rundown on Snapchat, developing a :20s custom open that connected host Erin Lim Rhodes’ real-life moments to the “Like a Good Neighbor” campaign. The creative blended relatability, culture, and brand in a way that resonated with digital audiences, which evolved into a multi-year partnership rooted in pop culture and authentic storytelling.

The partnership eventually expanded into a cross-network collaboration across NBCUniversal where I also helped activate a 360° campaign at BravoCon in 2022 & 2023, placing State Farm at the center of pop culture fandom- key executions included an in-show integration on Access Hollywood, an Instagram Story takeover featuring Below Deck’s Captain Lee and Southern Charm’s Naomie Olino, and another custom open on The Rundown where Erin finally met Jake From State Farm, a clever storytelling payoff that reinforced brand identity.

See the Access Segment
A woman in a long pink dress being interviewed by the media at an event with promotional posters and artwork in the background.
A young woman dressed in pink next to a man dressed as Santa Claus who is wearing a pink outfit with white fur trim, glasses, and a Santa hat, posing together against a black background.
A woman with long blonde hair wearing pink clothes and pink high heels leans against a white marble countertop in a pink-themed room, holding a pink and blue cup. The room is decorated with various pink items, including a pink fuzzy jacket, pink mugs
A woman with long blond hair holding a pink and white mug behind a counter in a pink-themed kitchen decorated for Christmas, with a pink sign that reads 'Cooking With Paris' hanging above.
Woman in pink dress cooking in a pink-themed kitchen.
Woman in a pink fuzzy coat smiling at a pink-themed event, with decorated baked goods on the table and the sign 'Cooking With Paris' overhead.
Pink and white Christmas stocking with plush fuzzy texture, hanging on a black cushion. The stocking has embroidery that reads 'Part of Love' and 'peacock'.
Living room with a white tufted sofa decorated with pillows featuring images of a woman and a pig, some with Christmas/Holiday themes like Santa hats. Behind the sofa, there is a table with decor items including books, models, a lamp, and festive pin
Decorative table with snacks and candies in front of a pink sign that reads 'That's Hot! Coca' at night, decorated for a festive event.
A pink-themed kitchen display at an event with a sign that reads 'Cooking With Paris', decorated with cupcakes, bowls, and kitchen appliances.
A purple mug with hearts and the words 'That Girl' holds colorful pens. A jewelry box with rings and decorative pins is in front of the mug, with a purple and pink mood lighting.
Two women posing with Santa Claus dressed in pink at a 'Paris in Love' themed event with pink and white decor, chandelier, and snowflake accents.
Christmas-themed display at Santa's Workshop with a pink and red color scheme, a chandelier hanging from the ceiling, and a pink fuzzy rug in the foreground.
Nighttime outdoor event with pink lighting, a food stand labeled 'Cooking With Paris,' string lights, and people socializing on sofas and standing near a heater.
Decorative Christmas workshop setup with a backdrop reading 'Santa's Workshop'. Pink and red holiday-themed decorations, a chandelier, and a Paris Hilton-branded display counter with a 'Christmas' sign. Items like presents, a toy horse, and gift bags
A woman in a blue jumpsuit posing with arms outstretched in front of a sign that reads 'Paris Hilton's Sliv Mas' at night, with purple lighting and decorative nutcracker figures nearby.
Inflatable Santa Claus figure in a winter scene decorated with snow-covered trees and illuminated by purple and pink lights.
A room with pink lockers, beige chairs around a glass table, and various boxes with pink plush socks and blankets, no people visible.

Paris in Love S2 Premiere Party

ROLE: Marketing Manager

I co-produced the Paris in Love Season 2 premiere, bringing Paris Hilton’s “SlivMas” holiday vision to life- an ultra-glam celebration rooted in her trademarked philosophy of “Sliving” (slaying + living). The event featured a real snow sledding hill, luxe goodie bags highlighting brand collaborations, and an exclusive A-list guest list. Working closely with cross-functional teams and an event partner, I activated immersive brand moments with Walmart, Absolut Vodka, and NBCUniversal, while supporting an 11:11 Impact initiative with NICE&BELLA, donating toys and jewelry to families in need in Mexico. The premiere welcomed 200+ VIPs, created a highly shareable environment, and generated $5M+ in earned media- blending entertainment, cultural storytelling, and brand integration while reinforcing Paris’ influence and positioning Season 2 as a headline-making launch.

A woman with blonde hair, pink sunglasses, and a pink floral dress is waving and smiling from a pink bus window, greeting a crowd of people standing outside.
A group of people gathered outdoors on a sunny day, with one man presenting a boxed item to a woman in a pink dress. The scene is near a purple vehicle, and there are trees, parked cars, and power lines in the background.
Women and reporters gather outside on sunny day, with a purple vehicle in the background, trees, parked cars, power lines, and a bright sun overhead.
People gathered outside around a purple food truck, some taking photos and talking, with trees and a modern building in the background on a sunny day.
Several pink and black unicorn-themed kettles and kitchenware items in cardboard boxes, with some boxes and bags holding pink kitchen utensils and accessories.
A pink ice cream truck decorated with Hollywood-themed images, including classic movie stars, parked outdoors with trees in the background. Four women and one man are interacting around the truck, with two women holding a large check and ice cream tr
Man taking a photo with a camera inside a bus filled with excited crowd of mostly young women outside the window.
Group of people in a commercial kitchen, wearing chef uniforms and pink hats, gathered around a woman in a floral dress. They are smiling, and the kitchen has stainless steel counters, pink mixing bowls, and cooking utensils on shelves.
A large, jewelry-style check with black and pink glitter accents, reading: 'Pay to the order of ___ $3000 Three thousand dollars for being iconic.' The check is on a wooden table next to plush toys, including two white cats, a unicorn, and a pink Hel

Paris Hilton x Walmart Cookware Launch

ROLE: Marketing Manager

For the launch of Paris Hilton’s Cookware Collection with Walmart, I helped concept and co-execute a surprise guerilla marketing activation, bringing Paris’ signature sparkle and her passion for giving back to the city of Los Angeles. Working closely with the Head of Impact and VP of Marketing, we developed an “Impact Tour” that turned launch day into a series of meaningful community moments. I secured a custom pink Hollywood tour bus and mapped a route hitting iconic LA landmarks and charitable stops that were all meaningful to Paris. The day kicked off at the LA LGBT Center, where Paris joined a cooking class and gifted her cookware to the entire program. She then surprised fans at the Beverly Hills sign and Rodeo Drive before wrapping up at UCLA sorority row, gifting cookware to hundreds of students. Along the way, we also partnered with TikToker MDMotivator to surprise a deserving LA community member with $3,000 and Paris’ full cookware line, celebrating kindness as part of MDMotivator’s giving-back ethos. The activation blended brand storytelling, cultural relevance, and authentic generosity, generating major media buzz with coverage from TMZ and Secret LA, while positioning Walmart as a standout retail partner.

Watch Paris Surprise a Fan

Absolut Vodka x E! News Absolut.land

ROLE: Marketing Specialist, Creative Development

Helped lead a 360° partnership integration between Absolut Vodka and E! News to drive buzz around Absolut.land, Absolut’s groundbreaking activation at Coachella, bridging entertainment, digital innovation, and branded storytelling. As part of the first team to bring E! talent into the metaverse, I collaborated across departments to concept and deliver a campaign that lived both on-screen and digitally, securing a multimillion-dollar partnership including a custom E! News editorial article, Instagram Story, in-show integrations on Daily Pop and Nightly Pop, and multiple digital video extensions. Acting as the liaison between the client and internal teams, I coordinated editorial, production, social, legal, marketing, and sales to ensure seamless execution. Delivered in under two weeks, the campaign positioned Absolut and NBCUniversal as a metaverse pioneer and strengthened its connection to festival culture and pop culture.

Read the E! Online Article
Slice of watermelon with black seeds on green surface, whole watermelon in background, hand holding can of Yerba Madre Watermelon flavored Yerba Mate beverage against yellow wall.
A can of Yerba Madre Watermelon flavored energy drink placed on a halved watermelon surrounded by whole watermelons.
Hands holding a terracotta mug filled with lemon, watermelon, and two red straws against a yellow background.
A can of Yerba Madre Watermelon flavored organic yerba mate, a glass with a cinnamon stick and a creamy beverage, and a stack of sliced watermelons with black seeds on a green surface against a yellow background.
A yellow can of Yerba Madre Watermelon organic yerba mate, a pink cocktail garnished with a basil leaf, a large green monstera leaf, a slice of watermelon, and a lemon wedge on a green wooden surface with a yellow textured background.
Yellow can of Yerba Madre organíc yerba mate with watermelon flavor, a glass of iced watermelon-flavored drink garnished with a watermelon slice and chili powder rim, lime and jalapeño slices beside the can, on a green surface with a yellow backgroun
A can of Yerba Madre Watermelody flavor organic yerba mate next to a glass of watermelon mocktail with ice and purple flower garnish, with sliced watermelon and large green monstera leaf in the background on a green surface and yellow wall.
Yellow can of Yerba Madre Organic Yerba Mate with watermelon flavor, placed on a green surface with a yellow background.

Yerba Madre’s Watermelody Launch

ROLE: Account Manager

As part of the agency helping Yerba Madre lead their 2025 rebrand and transition from Yerba Mate to Yerba Madre, I contributed to the launch of Watermelody, a new flavor designed to mark the brand’s next chapter. In close collaboration with the marketing and creative teams, we supported the launch through the development of five original cocktail and mocktail recipes that highlighted the product’s versatility and personality. We also partnered with the team to develop the Watermelody brand toolkit, helping deliver creative assets, photography, and design guidelines to ensure cohesive storytelling across channels. Throughout the process, I oversaw all timelines, supported internal team leadership, helped hire and coordinate the photoshoot team, and assisted in guiding the pre-production booklet to ensure all visuals aligned with Yerba Madre’s refreshed brand identity. The Watermelody launch became a key milestone for the rebrand, blending product innovation with unified brand storytelling and visual design.

Open black box containing a bottle of Tequila Azul, two small bowls, a cork, and a small metal tool, with a colorful card showing two bottles, one amber and one clear, behind the box. There is a white umbrella overhead.
A tequila gift set with a bottle, two cups, a small container, and a wooden-handled tool inside a foam insert, with colorful Laelia tequila branding in the background.
Black box with white text that reads 'LALIA TEQUILA' placed on a white surface against a white and gray corner wall.
A person holding a dark blue card with an image of a hand holding a bottle of Laelia tequila. The text on the card reads, 'Nothing added but water, wisdom, & time. Tahona crushed agave, traditional brick oven roasting, natural fermentation, copper po
A man in a suit giving a speech at an event with a black backdrop and floral arrangements, with people gathered around, in a modern venue with wooden ceiling beams.
Decorated indoor dining area at Laelia Tequila with floral arrangements, candles, and modern lighting fixtures.
A restaurant table decorated with colorful floral centerpieces, candles, plates, napkins, and silverware. Name cards are placed at each seat, and there is a warm, dimly lit ambiance with large windows.
A potted Laelia autumnalis orchid plant with green leaves and pinkish-purple flowers, placed on a counter with a wooden wall background. A person's reflection is visible in the mirror behind it, holding a phone.
Decorative floral arrangement with red, pink, and yellow flowers on a black slatted wall, with a "Laelia Tequila" sign above it, and two potted orchids in clay pots on the floor.

The Launch of Laelia Tequila

ROLE: Account Manager

Over the past year, I’ve partnered closely with the Laelia Tequila team to help guide the brand from its early start-up phase into a fast-growing player in the premium tequila space. As the brand’s Account Manager, I support day-to-day oversight across timelines, creative strategy, production, and team coordination, ensuring projects move seamlessly from concept to execution. My work has spanned three influencer kit campaigns, two launch events, multiple festival activations, POS and merchandise development, brand strategy building, and R&D initiatives- each designed to build brand awareness and long-term affinity. I also collaborate creatively on marketing ideas that bring Laelia’s story to life in fresh, engaging ways. Together, these efforts have supported Laelia’s expansion into new markets, growth in retail accounts, and increased brand recognition, while strengthening Sweet&Chilli’s role as a trusted agency partner and leading to multiple new scopes of work.